Media Innovation at #SXSW2020

Paul O'BrienEngagement, Innovation2 Comments

ALERT: Due to the concerns of the spread of the Covid-19 coronavirus, the City of Austin has canceled SXSW by declaring a local disaster. (Official City Press Release & SXSW Statement).

Many local events are still on; we are working diligently with partners, sponsors, and the Austin community to continue our support of business and investment. Funded House is proceeding so stay tuned to that link for updates as things are changing so quickly. WE ARE hosting Investors, entrepreneurs, and as much as possible since Austin is still open for business.

Several Austin leaders are working together to salvage local events for the people who will be in town regardless of the SXSW news. A coalition called Rally Austin is collecting information and promoting events that will continue as planned.  RallyAustin.com is up but as you can imagine, changing constantly given changes; we also have rallyaustin.logictry.com  in progress to help you plan for the events that you may want to attend.

It’s well past time to celebrate the fact that the SXSW team has this year put together an incredible roster of talks, guests, and events in Media.

SXSW is further converging the once distinct Interactive conference, with the Film and Music schedules, as they drive home the fact that technology, and those creative events from which SXSW was born in Austin, really are intertwined. Expect a lot more going on at the same time and make sure your plans account for Interactive dates of the past bleeding further into the week once largely only Film and Music.

With such an incredible list of hackathons, keynotes, events, experiences, and panels exploring every innovation in media, we couldn’t do much more than put together a list. But let’s try! Since that list of musictech, film ingenuity, bleeding edge in podcasting, future of news, groundbreaking advertising, and video game magic, is so extensive, we asked our brilliant friends at Logictry to just whip up a way to get everything on your calendar.

Where? Media Innovation at SXSW

Before I get to the list, a focus for you.

Funded House SXSW

This year, we have had an outpouring of support for explicit focus on venture capital funds. Thanks to the amazing sponsorship of organizations committed to supporting and streamlining the work of funding in innovation, Monday, March 16th, Funded House is programming a media industry series of panels and events featuring Gérôme Vanherf from Wallifornia MusicTech in Europe, Tuhin Roy, Universal Music Group‘s SVP of New Digital Business & Innovation, UBIsoft‘s SVP of New Business Development, Deborah Papiernk, Paramount Pictures‘ Futurist, Ted Schilowitz, our Ted Cohen with Rishi Patel of Plus 8 Equity Partners, MediaTech investor Jeanna Liu of CDX Advisors, and Xavier Péters from LeanSquare, and I’m going to have a chat with the renown MusicTech incubator 2112‘s Scott Fetters, and Gérôme Vanherf, about building media ecosystems that thrive. More than that? Atlas Partners is hosting a reverse pitch and happy hour with VCs and then we’ll close the night at Inn Cahoots with some fun.

Bottom line, plan on Monday the 16th at Inn Cahoots. To RSVP, apply here and plan the afternoon according to the schedule.

Regions Bank, Inn Cahoots, and Ecliptic Capital can not be celebrated enough for being such amazing partners in this; The Experience Firm, A-Player Media, and DreamState Entertainment, deserving all your attention for sharing in our mission in this; and a huge thank you to Iownit Capital, Brian Alford from Egan Nelson, Laughlin Associates, SOLV Risk Solutions, Atlas Partners, and Meraki Design House for investing with us in making a difference for entrepreneurs.

DO RSVP! We’ve had a few thousand startups register and a hundreds of VCs so time, place, and room for the right people is paramount to ensuring we connect the right entrepreneurs and investors

Ready to pitch a music industry luminary in an elevator?

Yes, in an elevator. Let us know here.

MediaTech schedule of SXSW

I’ve gone through what SXSW has planned and from the incredible and extensive list of amazing people and panels, was astounded and excited by how much is oriented to media innovation. Here’s my list on SXSW.

Now, two challenges, one of which we’re well aware. There is a lot and there are last minute changes.

Originally planned but recently cancelled in media, at the conference, as of this post:

  • AI and the Future of Musical Creativity
  • Liquidity: Power your Advertising with Machine Learning with Facebook Blueprint
  • Featured Session: Google Ushers in the Third Age of Gaming
  • OK Boomer, Here’s the MFT on TikTok
  • Supporting Artists Beyond the Stream

Here’s everything pulled together and where else you might plan your time. To make it incredibly easy to just calendar all this so you have it handy, Logictry put together all of this, our media innovation schedule, in a curated list that you can just export to your calendar so everything is there. Check it out.

March 13, 2020Friday
10:30am – 11:00amWelcome to SXSW with Hugh Forrest (Austin Convention Center | 500 E Cesar Chavez | Ballroom D)
12:30pm – 1:30pmFeatured Session: Technology + Storytelling = Magic (Austin Convention Center | 500 E Cesar Chavez | Ballroom D)
12:30pm – 1:30pmHow to Make a Remarkable Podcast with Guy Kawasaki (Fairmont | 101 Red River. | Manchester B)
3:30pm – 4:30pmAdvertising in an AI World (Fairmont | 101 Red River. | Manchester EFG)
5:00pm – 6:00pmSection 230 Debated: Web Freedom vs Accountability (Fairmont | 101 Red River. | Manchester A)
5:00pm – 6:00pmWhy Truth is the New ‘Free Speech’ on Social Media (Hilton Austin Downtown | 500 E 4th St. | Salon A)
March 14, 2020Saturday
9:00am – 10:00pmFunded House (Fr, March 14, 4:00 PM | Inn Cahoots)
9:30am – 10:30amFree Press, Advertising, & the Future of Democracy (Fairmont | 101 Red River. | Manchester A)
11:00am – 12:00pmFeatured Session: OK Boomer, Here’s the MFT on TikTok (Austin Convention Center | 500 E Cesar Chavez | Ballroom D)
3:30pm – 4:30pmSXSW Pitch-Augmented & Virtual Reality Technology (Hilton Austin Downtown | 500 E 4th St. | Salon DE)
3:30pm – 4:30pmFeatured Session: The Black List Podcast: Intersection of Film & Audio (Austin Convention Center | 500 E Cesar Chavez | Room 16AB)
5:00pm – 6:00pmSigns That Your Business is Ready to Podcast (Hilton Austin Downtown | 500 E 4th St. | Room 406)
March 15, 2020Sunday
9:00am – 10:00pmFunded House (Fr, March 15, 4:00 PM | Inn Cahoots)
9:30am – 10:30amFeatured Session: QuickTake by Bloomberg: Disrupting Global News in a Streaming World (Austin Convention Center | 500 E Cesar Chavez | Room 16AB)
11:00am – 12:00pmRe-Writing Silicon Valley’s VC Playbook (Hilton Austin Downtown | 500 E 4th St. | Salon K)
2:00pm – 3:00pmThe Fight for Local News (Fairmont | 101 Red River. | Manchester A)
3:30pm – 4:30pmVideo Verification: Battling New Beasts in News (Fairmont | 101 Red River. | Manchester A)
3:30pm – 4:30pmSXSW Pitch-Entertainment & Content Technology (Hilton Austin Downtown | 500 E 4th St. | Salon DE)
March 16, 2020Monday
9:00am – 10:00pmFunded House (Fr, March 16, 4:00 PM | Inn Cahoots)
9:30am – 10:30amThe Technology Pipeline: Ideation to Innovation (Hilton Austin Downtown | 500 E 4th St. | Salon DE)
9:30am – 10:30amPowering Local Innovation in Journalism (Fairmont | 101 Red River. | Manchester A)
11:00am – 12:00pmTransforming Big Data into Music Impact (Austin Convention Center | 500 E Cesar Chavez | Room 18CD)
12:30pm – 1:30pmData Scientists in Music Meet Up (Austin Convention Center | 500 E Cesar Chavez | Austin Suite)
12:30pm – 1:30pmHow News Partnerships Are Changing U.S. Policy (Fairmont | 101 Red River. | Manchester A)
3:30pm – 4:30pmConvergence Keynote: Reggie Fils-Aimé (Hilton Austin Downtown | 500 E 4th St. | Salon H)
5:00pm – 6:00pmCreating Next Generation Entertainment (JW Marriott | 110 E 2nd St. | Salon 3-4)
5:00pm – 6:00pmThe Future of News is Streaming (Fairmont | 101 Red River. | Manchester A)
March 17, 2020Tuesday
9:00am – 10:00pmFunded House (Fr, March 17, 4:00 PM | Inn Cahoots)
9:30am – 10:30amFeatured Session: Google Ushers in the Third Age of Gaming (Hilton Austin Downtown | 500 E 4th St. | Salon H)
11:00am – 12:00pmStorytelling in XR Mediums Meet Up (JW Marriott | 110 E 2nd St. | Room 402)
11:00am – 12:00pmHelping Vets Through Technology, Music and Health (JW Marriott | 110 E 2nd St. | Salon C)
12:30pm – 2:30pmWorkshop: Empowering Storytellers with Real-Time Technology (Austin Convention Center | 500 E Cesar Chavez | Room 18A)
12:30pm – 1:30pmSuperpowered or Subservient: The Future of XR (JW Marriott | 110 E 2nd St. | Salon 3-4)
2:00pm – 3:00pmMusicTech Startups, Entrepreneurs & Investors Meet Up (Hilton Austin Downtown | 500 E 4th St. | Room 410)
3:30pm – 4:30pmNovel Multimodal Interfaces for XR (JW Marriott | 110 E 2nd St. | Salon 3-4)
3:30pm – 4:30pmThe Under-Tapped Talent Pool: A Discussion on D&I (Inn Cahoots | 1221 E 6th St)
3:30pm – 4:30pmMusic, Venture Capital & Leveraging Your Brand (Austin Convention Center | 500 E Cesar Chavez | Room 18CD)
3:30pm – 4:30pmAdvertising Enters The Next Dimension (Fairmont | 101 Red River. | Manchester EFG)
4:15pm – 4:30pmGaming Content and the Entertainment Flywheel (Fairmont | 101 Red River. | Congressional A)
5:00pm – 6:00pmSocial Impact & Enterprise: Star-Crossed Lovers? (Hilton Austin Downtown | 500 E 4th St. | Salon K)
March 18, 2020Wednesday
9:00am – 10:00pmFunded House (Fr, March 18, 4:00 PM | Inn Cahoots)
11:00am – 12:00pmFeatured Session: The Music World Beyond Streaming (Austin Convention Center | 500 E Cesar Chavez | Room 16AB)
11:00am – 12:00pmWhen Video Games and Tech Bring History to Life (JW Marriott | 110 E 2nd St. | Salon 3-4)
12:30pm – 1:30pmConcerts in the Era of Spatial Computing (Austin Convention Center | 500 E Cesar Chavez | Room 12AB)
12:30pm – 1:30pmNavigating Today’s Music Companies & Artist Choice (Austin Convention Center | 500 E Cesar Chavez | Room 11AB)
12:30pm – 1:30pmSmart Art: Creation in the Age of Digital Technology (JW Marriott | 110 E 2nd St. | Salon 1-2)
2:00pm – 3:00pmFeatured Session: How Artists Can Act Like Tech Startups in 2020 (Austin Convention Center | 500 E Cesar Chavez | Room 16AB)
2:00pm – 3:00pmImmersive Technology & Entertainment Meet Up (Austin Convention Center | 500 E Cesar Chavez | Trade Show – Meet Up Pavilion – Exhibit Hall 3)
2:15pm – 2:30pmThe Bleeps and Bloops that Made Video Game Music (Fairmont | 101 Red River. | Congressional A)
3:30pm – 6:00pmLiquidity: Power your Advertising with Machine Learning with Facebook Blueprint (Austin Convention Center | 500 E Cesar Chavez | Room 9AB)
3:30pm – 5:00pmWorkshop: Crowd Surfing Through Social Media (Austin Convention Center | 500 E Cesar Chavez | Room 18A)
3:30pm – 4:30pmThe Music Biz is Addicted to Data (Austin Convention Center | 500 E Cesar Chavez | Room 18CD)
3:30pm – 4:30pmTechnological Disruptions of the Music Industry (Inn Cahoots | 1221 E 6th St)
3:30pm – 4:30pmFuture Players: The Intersection of Music & Gaming (Austin Convention Center | 500 E Cesar Chavez | Room 13AB)
3:30pm – 4:30pmSpanning Realities with Music (JW Marriott | 110 E 2nd St. | Salon 3-4)
5:00pm – 6:00pmAI and the Future of Musical Creativity (Austin Convention Center | 500 E Cesar Chavez | Room 12AB)
5:00pm – 6:00pmComedy: An Essential Tool in Video Game Production (JW Marriott | 110 E 2nd St. | Room 201-202)
5:00pm – 6:00pmWhy All Cities Need Cultural Infrastructure Plans (Austin Convention Center | 500 E Cesar Chavez | Room 18CD)
5:00pm – 6:00pmMusic Technology Forecasting (Austin Convention Center | 500 E Cesar Chavez | Room 13AB)
March 19, 2020Thursday
12:30pm – 1:30pmThe Relationship Between Music Marketing and Media (Austin Convention Center | 500 E Cesar Chavez | Room 12AB)
3:30pm – 4:30pmThe Future is Accessible: Accessibility in XR (JW Marriott | 110 E 2nd St. | Salon 3-4)
3:30pm – 4:30pmAR at the Intersection of Art & Tech (JW Marriott | 110 E 2nd St. | Salon 1-2)
5:00pm – 6:00pmSupporting Artists Beyond the Stream (Austin Convention Center | 500 E Cesar Chavez | Room 15)
5:00pm – 6:00pmFutures and Challenges: Music Cities & Scenes (Austin Convention Center | 500 E Cesar Chavez | Room 12AB)
5:30pm – 5:45pmMetadata: The Biggest Problem in Music Rights (Hilton Austin Downtown | 500 E 4th St. | Room 400-402)
March 20, 2020Friday
3:30pm – 4:30pmInnovation, Music Tech, and Hackathons: Turning Ideas into Reality (Hilton Austin Downtown | 500 E 4th St. | Room 406)
March 21, 2020Saturday
11:00am – 11:15amWhen Busking Meets Social Media (Hilton Austin Downtown | 500 E 4th St. | Room 400-402)
11:30am – 11:45amHow Technology Will Enhance Live Experiences (Hilton Austin Downtown | 500 E 4th St. | Room 400-402)
12:30pm – 1:30pmMusic Cities of the Future: What You Need to Know (Austin Convention Center | 500 E Cesar Chavez | Room 12AB)
2:00pm – 3:00pmHow Technology is Changing the Game for Beatmakers (Austin Convention Center | 500 E Cesar Chavez | Room 15)

Exciting! And a lot. Things are changing by the hour, so grab the Logictry schedule for your calendar as they’re keeping tabs as close they can on those changes: Access it here.

Photo used with permission; Credit: Dale Cruse

Paul O'Brien

2 Comments on “Media Innovation at #SXSW2020”

  1. Pingback: ‘It breaks my heart’: Businesses, musicians react to SXSW cancellation – Entertainment News – DeepInvesting

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