In the work that I do in media, as a voice at conferences and an advisor in major media companies, timely awareness of the news is critical. I think we can agree that now more than ever, that’s true for everyone.
I would like to ask/suggest/implore that, for the next 45-60 days, all online news outlets remove their paywalls. More than a 1/2 dozen times today, someone sent me, and all of us here, a link to a story that I must read immediately, only to get a “subscribe now to read this” pop-up.
There is so much information that we, as a national community, need right now. At the same time, the ability to pay is being challenged for many, in some cases just by uncertainty.
So, To the NYT, WSJ, WP, Bloomberg, The Atlantic, National Review, The Economist and many others, here is the opportunity to get us ‘hooked’. We are all hungrier for trusted information than ever before in the age of the internet.
In 60 days, you can turn the toll booths back on. You will have a much larger and appreciative audience, now addicted and ready to pay.