Marc Blumer

Working for leading B2B marketing agencies and directly for tech and SaaS companies, I’ve built a comprehensive, horizontal consulting skill set.

These range from starting new content departments and agencies, planning demand generation strategic playbooks and departments, developing and implementing marketing automation operations beyond email, and more than my fair share of customer insight work, positioning, messaging, and segmentation.

But that journey across dozens of clients in myriad strategic roles gives me something else of value: I have learned how to marry content strategy with first-party data with third-party data with marketing automation.

I learned I needed to do that because marketing automation is not “automatic.”

That “right message, right prospect, right time” notion we’ve talked about for twenty years. It only works when you recognize a digital prospect’s intent signals AND the persona/user story.

Then, have your content organized and tagged so it can be served up to match that buyer’s buying cycle stage.

All because you and I mapped the intent signals to the pain points to the content that answers the question asked relevantly and resonantly to drive engagement and action.