Digital transformation refers to the process of using digital technologies to fundamentally change how a business operates and delivers value to its customers. It involves leveraging digital tools, technologies, and strategies to enhance existing business processes, create new business models, improve customer experiences, and drive organizational efficiency. Digital transformation is not just about adopting new technologies; it often involves a comprehensive rethinking of business operations, culture, and strategies to fully realize the benefits of the digital age.
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Paul O'Brien Answered question August 7, 2023
Typically, they’re organized into:
- Cloud or SaaS – platforms that businesses use instead of software (or *gasp* pen and paper)
- Mobile – ensuring a site is also a mobile web app and having a native iOS and Android app if wise to do so
- Workflow Automation – overlaps with cloud / SaaS but refers to tools and technology that automate work done by people or process today
- Application programming interfaces (APIs) – connect websites, mobile apps, or other tools, with one another, to enable new features
- Data Analytics – if you are not using Google Analytics, you’ve not done a digital transformation. If you aren’t using the data provided by social networks, search engines, or ad platforms… come on. No CRM? What the heck are you doing??
- Social Networks – usually neglected in a digital transformation audit, if your organization isn’t using, teaching, training, and leveraging social networks, you’re stuck in the early days of the internet. Treat social networks as a tool your entire company should be using.
Paul O'Brien Answered question August 7, 2023
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