Marketing is Forever Changed by ChatGPT – Here’s How Some of the Brightest Innovators Are Using It
A state-of-the-art language generation model developed by OpenAI, ChatGPT is based on the GPT (Generative Pre-trained Transformer) architecture and has been trained on a massive dataset of internet text. The technology that has quickly caught the hearts and minds of nearly everyone in just a matter of weeks, can generate human-like text on a variety of topics and in various languages and can be fine-tuned for specific tasks such as language translation, text summarization, and questions answering.
Businesses can use ChatGPT for tasks such as customer service chatbots, product descriptions, creating marketing copy, and even writing emails and social media posts. The model can also help with creating content for chatbot, website, and product documentation and the ability to generate product names and taglines.
By using ChatGPT, businesses can save time and resources on content creation and improve the quality of their communications. Additionally, ChatGPT can help businesses to increase their efficiency and productivity.
And trust me, ChatGPT isn’t done yet.
We have been following closely the impact and potential in media through advertising and marketing, here are some of the thought leaders who have put forth game changing uses.
Using AI for writing your Facebook ad copy by Bram Van der Hallen
ChatGPT can be used to write compelling ad copy for Facebook, by fine-tuning the model on a dataset of existing ad copy, or by providing it with information about the product or service being advertised.
- Provide ChatGPT with information about your product or service, such as its features and benefits, target audience, and unique selling points.
- Train the model on a dataset of existing ad copy, so it can learn the tone and style of effective ad copy.
- Once the model is fine-tuned, you can then use it to generate ad copy for your Facebook ads.
- By using ChatGPT, businesses can save time and resources on ad copy creation and improve the effectiveness of their ads. Additionally, ChatGPT can help businesses to increase their efficiency and productivity by generating various ad variations to test which one performs better.
ChatGPT can also help businesses to target specific audiences by generating ad copy that speaks to their interests and pain points. The model can also be used to create personalized ad copy for different segments of an audience. This can help businesses to increase the relevance and effectiveness of their ads.
It doesn’t mean that you should use the generated content right away – but it can give you other alternatives that you can tweak and possibly get an idea out of!
How to create LinkedIn hooks that take your LinkedIn posts from 0 to hero by Filipa Canelas
Creating hooks has never been this easy…and FAST! ChatGPT will give you what you need as long as you provide it with the right information.
You can use ChatGPT to generate multiple hooks, you can pick the one that best fits your needs and tweak it to your liking, making it ready to be used right away. Check out what Filipa has put together here.
Market research done in minutes by Andy Gray
Input what you need as specifically as possible. If you’re trying to do market research, share about the industry you want to research, such as the target market, competitors, and current trends.
After that, you can ask other questions related to that data. It is a continuous flow of research that help you save time.
13 Ideas for using Open AI ChatGPT in PPC by Alex Velinov
Alex Velinov gave really good ideas on how you can utilize ChatGPT on your Pay-per-click (PPC) Campaigns. Here’s the list:
- Example 1 – Researching for Geo and Language targeting
- Example 2 – Keyword research
- Example 3 – Keyword research 2 – Find Synonyms
- Example 4 – Keyword research 3 – Find generic keywords
- Example 5 – Competitor research
- Example 6 – Google Ads / Facebook Ads – Write Headlines
- Example 6.1 – Google Ads / Facebook Ads – Write Descriptions
- Example 7 – Google Ads / Facebook Ads – Ad Translation
- Example 8 – Facebook Ads / LinkedInAds – Job Titles
- Example 9 – Your little helper on the client’s phone calls
- Example 10 – Writing a follow-up email message from a call summary
- Example 11 – Grammar correction
- Example 12 – Email/message sentiment check
- Example 13 – Go wild – write a haiku for a colleague or a client. Make their day special
ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities by Aleyda Solís
And
ChatGPT sorting Google Search Console keywords into clusters by Tobias Willmann
If you thought ChatGPT is just for content creation and research – it goes beyond that. It can also provide you with the necessary tools for your SEO. ChatGPT can be used to look for keywords you can use.
Automate writing eCommerce product descriptions with OpenAI by Elliott Davidson
For those who are just starting their e-commerce business, ChatGPT will be a big help in creating descriptions for your product. You can check this step-by-step process on how to connect ChatGPT on your google sheet.
50 Awesome ChatGPT Prompts by Ariel Levin – SDR As A Service
If you want to start your journey in mastering ChatGPT, you have to check the 50 prompts you can try by Ariel Levin. You can’t expect to have well-written output if your prompt wasn’t specific and detailed up to the tone of voice.
What have you tried? Share how, and in fact, you can even share how with FlowGPT where people are sharing ideas for both use cases and new capabilities people would like to see from ChatGPT.
[image generated by another incredible innovation in AI: OpenAI’s DALL-E]
There’s startups focused on replacing Google with AI search
https://www.analyticsinsight.net/ai-based-search-engines-are-on-the-way-to-step-over-google/
Rick Canfield yep, and I’m not convinced they’ll take over because being the definitive search engine is a matter of being the browser and the mobile OS.
Microsoft, Yahoo, and Duck Duck, with millions and billions to try, can’t beat Google. And arguably Bing and Duck Duck are already better. Better doesn’t matter, we use what’s in place to be used
On the media side, it’s been found to plagiarize other publications and spew out non-facts. Too bad Red Ventures/CNET fell for it.
In a sense, by definition, it must be, no? Everything is derived from existing content – it isn’t people scripting everything originally, it’s AI drawing from other works.
All the thoughts. Perhaps rather than removing AI content there could be some kind of verification or scoring on content.. Because humans don’t always get it right either #fakenews
Yes. But quality control isn’t limited to AI.
I’ve seen more than a few attempts. The tends to be that the Publishers and Discovery platforms don’t *really* want it because people like the b.s.
So while the tech works, no one in the position of where it’s relevant actually wants it in place.
No one adopting use of it (or paying for it) and it doesn’t go anywhere
Marketers are still thinking about making marketing easier… the opportunity is actually something else entirely.
The source of the content is important. And I don’t mean ChatGPT, I mean the source material it is referencing. Only by knowing the source can we judge its accuracy, reliability, or truthfulness. Like with any new acquaintance you verify their statements before they gain your trust. So how do we learn to trust AI-generated content? Maybe Google can help with that?
I enjoyed reading this insightful article on how ChatGPT is revolutionizing marketing strategies. It’s fascinating to see how AI is being employed by innovators in the field to enhance customer engagement, content creation, and personalization. As ChatGPT continues to evolve, it’s evident that it’s becoming an invaluable tool for marketers seeking to stay ahead in today’s digital landscape. Great work!